Kenya’s smartphone business is expanding quickly despite a shortage of parts worldwide. The International Data Corporation (IDC) has reported that in Q1 2022, smartphone shipments to the nation rose 4.5% year over year (YoY).
Kenya has seen an increase in the number of smartphone brands. Among them are well-known companies like Samsung, Tecno, and Apple as well as lesser-known companies like Safaricom, Xiaomi, Itel, and X-TIGI.
Unsurprisingly, Chinese companies produce the majority of the top smartphone brands in Kenya. A total unit share of 48% belongs to Chinese smartphone manufacturer Transsion Holdings in particular. That represents approximately 50% of Kenya’s smartphone usage!
Tecno, Infinix, and Itel are all well-known brands in Kenya and are all produced by Transsion Holdings.
Why Brand Matters
Contrary to popular belief, choosing a smartphone brand is an essential step in the purchasing process. In reality, a brand name has a substantial influence on the purchase decision of the Y generation, according to a study that was published on Semantic Scholar. We believe that brand matters when purchasing a smartphone for a number of reasons:
- Budget: Phone prices vary widely between brands. Therefore, deciding how much you are willing to spend will be aided by understanding which brand you want to purchase from. For instance, regardless of features, purchasing a Tecno phone will probably be less expensive than purchasing an iPhone.
- Credibility: There are a lot of different smartphone brands available right now. Sadly, the majority of them are unreliable and might ruin your experience. Therefore, you should make sure that the brand you select is reliable, has a solid track record on the market, and is recognized for producing high-caliber phones.
- User Experience: You’ll have a better user experience with some smartphone brands in Kenya than others. For instance, even though Tecno phones are frequently inexpensive, they are infamous for having a ton of bloatware that can be rather annoying. This is not given by more expensive companies like Samsung, Apple, or Huawei.
The best Smartphone Brands in Kenya 2022
- Apple
One of the most well-known smartphone brands in the world is Apple. Known for its sleek prestigious phone, the iPhone, Apple holds a 15.6% share of the global smartphone industry. A statistic review according to Statista. Even though the brand is notorious for being expensive, it is nevertheless incredibly well-liked in Kenya.
In reality, Apple’s iOS is Kenya’s third-most used operating system, according to Statcounter. This indicates that a significant portion of the populace is devoted to Apple’s iPhones, making it one of the most well-liked companies in Kenya. You can purchase all the latest iPhone phones from Jamboshop at an affordable price.
- Samsung
Samsung is Apple’s primary rival. For a long time now, the two brands have been competing for the top spot. With an impressive 23% global market share in the first quarter of 2022, Samsung currently leads Apple (Q1 2022). Samsung increased its market share from 19% in the previous quarter to 4% this quarter despite the global smartphone market contracting.
After Tecno, Samsung is the second-largest smartphone vendor in the nation, controlling a 23.2% unit share, according to the International Data Corporation (IDC).
- Tecno
Tecno might not be a household name in the worldwide market. However, with a 27.1% unit share in Q1 2022, it is the top smartphone brand in Kenya. The affordability and durability of Tecno are one of the factors contributing to its popularity in Kenya.
For instance, the Samsung Galaxy A53 5G and the Tecno Camon 19 both boast 64MP rear cameras, 128GB of internal storage, and 6-8GB of RAM. The Samsung model, on the other hand, costs more than KES 40,000, whereas the Tecno model is close to KES 25,000.
Despite Kenya’s fondness for bloatware, the Transsion-owned brand has a devoted following due to its affordability.
You can Also Read: Tecno Camon 18 Premier Review- Best Price Online
- Infinix
Infinix is still one of the top smartphone brands in Kenya, despite losing part of its market share. Infinix phones are really inexpensive, just like Tecno’s.
For less than KES 20,000, you may easily purchase an excellent phone with robust features like the Infinix Hote 10 The company is proud of its 10.1% market share and ranks fourth in popularity in Kenya. This places it just below Tecno, its brother from Transsion Holdings.
Therefore, even though Infinix’s appeal has diminished in some areas, most Kenyans still like it over competing smartphone manufacturers.
- Oppo
Oppo swiftly established itself in the Kenyan market. According to Statista, the Chinese smartphone brand has an 8.6% market share worldwide. Considering that Oppo held about 2.2% of the market in 2015, this achievement is really commendable.
Because of its strong smartphone cameras, Oppo immediately won over a devoted following when it entered the Kenyan market. With a respectable 7.81% market share, Oppo is currently the fifth-largest smartphone brand in Kenya, according to Statcounter.
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