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The latest eCommerce trends and policies have changed the way people around the world purchase and sell goods and services.
In reality, they are changing all the time introducing new innovation and adding new services. There are a number of online stores in Kenya like Jamboshop that are currently structuring the future of the e-commerce industry.
1. Mobile Shopping And Payments
Top Mobile phone gadgets usage in Kenya has been growing tremendously since the cost of purchasing cheap smartphones and mobile services has reduced. Kenya being among the leading ICT hubs in Africa has upgraded its internet services thus making it easy for its citizens to be literate in matters concerning ICT. E-commerce is presenting an opportunity for online shops to stretch out to consumers who embrace online services.
Jamboshop is one of the leading online stores in Kenya with a highly optimized website that gives consumers options to easily purchase any product whether it is just a simple smartwatch accessory or a best 40 inch smart tv. The company also provides several payment options including MPESA which is the most preferred payment option by consumers.
2. Use of The Chatbot
Live chat is increasingly becoming popular across the chats with many companies leveraging on that to serve their customers. The E-commerce industry hasn’t been left behind with many using chatbot (software that helps manage conversations through auditory or textual methods) to stay in touch with their customers. Chatbots aid online stores in their dealings with consumers. Between progressive technology and a social change to more passive, text-based communication, chatbots help fill a niche that phone calls used to fill.
Online stores like jamboshop have embraced the chatbot software known as Jambocare now, which is visible on the website. You are only required to fill in your full names, mobile number, and email address then automatically you will be connected to the Jambo care now chat whereby your queries will be attended to. This is a revolutionized way rather than using the email address.
3. E-Commerce Conversion Optimization
Conversions are very key to any e-commerce business. By increasing your conversion rate, your business will produce more revenue, earn a greater profit at the end of every month, and increase its consumer base. Simplifying the product category is one way of boosting the conversation optimization of a company. Most website visitors will find the products they want by surfing your website rather than searching. Without a simple product category, it is often difficult for users to find what they’re looking at the best online shopping sites.
4. Personalization For Then Win E-Commerce
At Jamboshop they have embraced various personalization methods to boost trustworthiness with customers, improve conversion rates, and surging sales. Personalization is very important since it helps the website to become attractive to aid and motivate them to purchase goods whether it is just a techno camon 11 or just phone accessories online.
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